Finally something me and Jim can agree on. This is an awesome video of Jim Cramer explaining why Mac sales are surging. He says that Dells, HPs “are not computers. They are devices parents use…A mac is a computer” and goes on to say that “Apple has made them all irrelevant” referring to HP, Dell and other PC makers.

I agree there’s been a huge shift in how people view Apple. Most people understand they are the standard to live up to, that they make amazing devices and software. I think the last hurdle for Apple to make in the consumer psyche is value. Many people still think Apple computers are a lot more expensive than a PC. I’ve had to explain to so many that once you factor in software costs to match OSX default package, maintenance, time lost reinstalling windows etc…macs are cheaper. This is what they call in the industry “Total Cost of Ownership”. TCO for a mac is lower than a PC and that needs to be sung to the mountains. Once that perception is cleared, sky is the limit for Apple.